GEORGE MANN – SENIOR RECRUITMENT CONSULTANT
CREATIVE DIVISION – JUICE RECRUITMENT
The world of marketing in 2025 is as dynamic as ever. It offers a wealth of opportunities to apply your skills and creativity across numerous areas that interest you. As a marketer, you’ll have the chance to work across a wide range of industries, helping your clients or brands receive the recognition they deserve.
Marketing is where brand and business meet. Whether promoting a product or service, the main aim of marketing is to attract customers and raise brand awareness. For those who wish to blend a passion for a particular industry, product, or service, marketing can be an impactful and fulfilling career. But how do you get started?
Get Experience
The field of marketing can be tough when it comes to finding your dream job. Graduate-level roles in marketing are quite rare, so before you start your job search it’s imperative that you get some experience in your chosen industry sector, especially as any experience you might already have may not necessarily stand you in good stead in the world of marketing
Whether this involves on the job training or applying for an apprenticeship, any industry experience and knowledge will be of benefit. You can also take a course in marketing if you really want to get ahead, though when choosing a course, you need to make sure you check what kind of links the course has to your chosen field and what types of people you can expect to meet.
Start Networking!
It’s never too early to start making relevant connections. Like so many other industries, marketing is a place where you’ll find it much easier to get a foot in the door if you have a contact you can call on for advice, or even for work experience. The more you develop contacts and your network, the more likely it’ll be that you find a job that suits you once you’re ready to start applying.
In 2025, virtual networking will be as important as in-person events. Platforms like LinkedIn or virtual webinars are invaluable for meeting industry professionals. Another tip is to clear your diary and start looking for marketing industry networking events, meet-ups and mixers to attend. Once there, make the effort to accept business cards and remember names. This way you’ll be able to get in touch with them later on, when you need advice or help.
Find Out What You Want to Do
As with many industries, marketing is hugely diverse. Comprising of digital marketing, PR, social media, brand communications and so much more, it can sometimes prove a headache for somebody starting out in their career. Tackle this right from the start by deciding which area in particular you would like to aim for, and then apply for those specific roles. Find out what you’re good at, or passionate about, and then look for roles that coincide with those interests. Not only will this mean you can tailor the experience you get to a specific job, but it will avoid any confusion and soul-searching on your part once the time comes to start applying.
Decide – Industry or Agency?
Marketing is a global industry and the jobs that you can apply for are vast. You may want to work in an agency, working for many different brands from varying industry sectors. Alternatively, you may want to work in house as part of a marketing team where product launches, campaigns, PR and communication projects will all be part and partial of your everyday role.
Consequently, some roles will involve you working in one area of marketing and some will be more varied depending on the size of the organisation. It’s therefore important that you decide on how extensively you are looking to diversify and where your skill sets and strengths lie. This will allow you to tailor your job search accordingly.
Be Digitally Savvy
In today’s digital world, 60% of brands now have influencers as a marketing strategy and Influencer marketing continues to experience significant growth, with projections indicating that global spending here will surpass $41.8 billion by 2025. As a result, it’s clear to see just how important online presence is and that this is something you should bear in mind when it comes to your own social media profiles.
Personal branding is also key—employers may review your social media profiles during the hiring process to assess your digital awareness. Treat your social profiles as an extension of your CV and stay ahead by cultivating a professional online presence, considering a personal website or using tools like Canva to showcase your creative skills. Connect with industry leaders on platforms like LinkedIn to strengthen your online brand further.
Looking to Start Your Marketing Journey?
If you have the relevant experience and are seeking a new role in marketing, why not check out our current vacancies? Alternatively, if you’re looking to gain some hands-on experience, temporary work can be a great way to build your CV and get your foot in the door.
Either way, please do not hesitate to get in contact: george@juicerecruitment.com. I’d love to hear from you!
